Paul Merrill | Shiny Bits of Life

March 29, 2016March 26, 2016

Do you love that company?

“Love covers a multitude of sins…”*

When you love a company, you’ll forgive their little mistakes.

I love IKEA:

I love their relatively inexpensive stuff.
I love how they suggest doing more things with less space.
I love the photo of the old Fiat 500 with a living room being transported on its roof.
I love the fresh, healthy and sometimes tasty food options in their cafeterias.
I love the style of much of what they sell.
I love the exotic-ness of the weird Swedish names for their stuff.

Because of my love for IKEA, I’m willing to put up with the things I don’t like:

I hate how they spell their name in all caps.
Some of their stuff is poor quality.
Since their goods are so inexpensive, workers in other parts of the world are not making enough in their factories.
The maze can be annoying, even though I know the shortcuts.

A very illusive goal for any company is to make it onto someone’s loved companies list. And it’s easy to get off that list. (Hello Chipotle and VW.)

Homework for my marketing friends out there: brainstorm with your team ways your company can get on your customers’ loved companies list.

* 1 Peter 4:8b.

March 23, 2016

Dreams

I love dreams. I rarely remember them, but when I do, and when they’re interesting, I enjoy telling Heather about them. If I have time, I like to write them down.

Saturday morning very early, I had this dream…

the band Quasi

I was supposed to play drums for my favorite band, Quasi. We were to perform at a small outdoor festival, kind of like on a gazebo in front of a medium-sized picnic. I was panicking, since I don’t play the drums. But in my dream, I could play them at least a little.

I asked Sam Coomes if my son could play instead of me. (And Jay can play the drums.) We were in the middle of negotiations when the dream faded. So I’ll never find out if Jay played drums for Quasi.

The irony of the dream is that Quasi has an amazing drummer. (Janet Weiss is my favorite drummer.) So why would Sam be asking me – or Jay – to play the drums?

March 8, 2016March 19, 2016

Variety and uniformity

a collection of vinyl records at a thrift shop - copyright 2016 by paul merrill

We love variety. We love uniformity. This contrast in our wants and needs is intriguing.

The familiar can be comforting – knowing that something will always be there. And yet, we love change. Few people would choose to have the same meal three times a day. We love listening to different tunes. A change in seasons is often welcome.

And yet everyone has different needs for variety and uniformity. Some people are content with no change, ever. On the other side, our ADD culture pushes us toward constant stimulation, which requires never-ending change. I’m probably closer to the wanting-variety end of that spectrum.

My need for constancy is reflected by the fact that I’ve been married 26 years. Yet there is endless variety in my wife. (Women are so different than men that I will never figure her out!)

Finally, variety is a luxury. In America today, we have far greater choice than kings and queens did 400 years ago. We can get fresh fruit 365 days a year. When I lived in Africa, my friends in rural areas did not have that luxury. If mangoes weren’t ready to pick, you didn’t eat mangoes. If they were ripe, you ate a lot, for several weeks straight.

March 1, 2016

Let’s go outside

During my frustration with this political season, it’s nice to go outside and take a few deep breaths. (There’s something bigger than politics.)

I took that photo with my phone a few weeks ago.

February 23, 2016February 24, 2016

King of the World

Before you start reading this one, you need to know that my big brother, Bill Merrill, wrote this as a guest post. The views expressed here are not necessarily my views. But it’s certainly a fun road to go down. If you’ve read this blog very long, you already know some of the things I’d change…

crown On the ego continuum of “Mother Teresa to Mr. Trump,” I rank myself somewhere in the middle, but I do have occasional fantasies involving things I would mandate if I were “King of the World” and everyone would have to follow my commands. The list has evolved over the years. For example, I’ve dropped one I wished for during my apartment dweller days, now that I’m a homeowner. It was “Anyone arriving home after 11PM and making enough noise to awaken anyone else in the apartment complex will be subjected to severe punishment.”

I’m about to give you a partial list of the current “K.o.t.W.” rules, but first these notes: (1) Obviously if I had the K.o.t.W. power, I would try to establish world peace, end poverty & hunger, etc. This list involves selfish stuff I would require after those altruistic things are taken care of. (2) All matters of practicality and popularity are hereby put aside. I’m sure if most of these rules were implemented, they would lead to great disasters, chaos, and/or a mass uprising, but so be it. (3) The “severe punishment” for breaking these rules would be much worse than thirty lashes with a wet noodle, but the exact nature is left to the reader’s imagination. Be certain that it would be very dire indeed! (4) These are my rules. You can make your own if you become K.o.t.W. / Q.o.t.W. Also, any resemblance to Bill Maher’s “New Rules” is strictly coincidental.

Rules:

No chewing gum. This is simply because it ends up on the bottom of my shoe and sometimes in other undesirable locations (ex., under desks & tables).
No TV network or station (or online viewing source) will ever be allowed to repeat the same commercial within a single program or broadcast. A violation will result in the immediate loss of broadcasting rights.
The manufacturers of leaf blowers must redesign them to be much more quiet. Sale and ownership of noisy leaf blowers will be forbidden beginning one year after I ascend to the throne. Violators will receive extremely harsh punishment.
In a city where I live or am visiting, no tractor-trailer rigs will be permitted on the roads during morning and evening rush hours.
No recording artists or music producers will be allowed to use the sound effect of a police siren in the recordings they make. This is because if I’m driving my car and music with a siren comes on, for a moment I think it is an actual siren, and I briefly freak out.

Image credit: Southeastern Star, Creative Commons licensed via Flickr.

February 16, 2016February 13, 2016

Even though we know it

When I finished college, I hung out with a group of designers in Dallas, Texas. One of the things we enjoyed was sharing meals together at some of the town’s many many dining establishments. And we would always critique each restaurant’s menu design.

Even though we were (and some of that group still are) involved in designing things like menus – or product packages – we were and are still susceptible to the lure of a well-designed piece.

It makes logical sense that knowing we’re paying for the ambiance of a particular restaurant with basically the same food as a cheaper but more spartan restaurant a few miles away might make us head for the cheaper place – but no. Or we’ll buy a thing with a fancy box instead of the same thing in plain box.

(The budget factor does play into our decisions, of course!)

Experience includes all of our senses. We pay for experience.

Photo: I love many of the designs Starbucks creates, including this mug. And they do a pretty good job with the customer experience, as well.

February 9, 2016February 6, 2016

From wealthy to semi-criminal

It’s amazing to look at the progress we’ve made.

This legend is on a map of London from about 1900. Neighborhoods of the city were blocked off into the levels of wealth represented by their residents.

Such a map would never exist today. We all categorize people we see, but it’s not polite to even say those categories, except to the most trusted of friends.

In America, we have gated communities. You can’t drive in, unless you are given the code or are invited. You are categorized as resident, friend of resident or not welcome.

I lived in gated communities in Nairobi, Kenya, for five years. The disparity between my relative wealth and that of those not welcome was vast. Heather and I tried to do all we could to break down that barrier, for a few.

Now that we’re living back in America, the gate between us and them is more powerful. It’s time. Our memories fade and the need to help has become less urgent.

February 2, 2016February 3, 2016

A great computer

If you read my Tesla review, you might think that I desire newer, faster, better everything.

That’s not always true.

The 2011 Macbook Pro My early 2011 Macbook Pro is still humming along gracefully. Five years is a long time in computer years. (According to this website, my computer is 92 human years old.)

But it still works great. I’ve changed its battery once, added more memory (wish I could do that for me!) and swapped out the spinning hard drive for a smaller-capacity flash drive.

It’s running the latest operating system – Apple keeps supporting this old machine.

The strangest thing is that I have no burning desire for a newer Mac. Yes, I do like the newer Macbook Pros (and think the new Macbook is a thing of beauty). But the functionality of a newer Mac isn’t different enough that I’d go through the hassle and expense of upgrading. Plus, my old Mac has a CD/DVD drive – I can add music from that old fossil media source without an external drive. (However, I wouldn’t really miss that capability if mine ever died.)

Also interesting – Apple still sells my same basic computer brand-new (though it has a newer brain).

Finally, if you’re ever in the market for a Mac, I’d recommend buying a factory refurb direct from Apple. Those computers have the same warranty as all-new versions. And often, you can get the latest models as refurbs.

January 26, 2016January 24, 2016

Faster than a speeding locomotive

The acceleration was breathtaking. The amenities were amazing.

I’d say I want one, but it’s so far out of the realm of possibility that I’ll just say it was a lot of fun.

Our test drive was totally free. Mark set up the appointment to take a Tesla P90D for a spin. He drove out, I drove back. His son Zach spent the whole time sporting an ear-to-ear grin. Our salesman Drew completely understood that we wanted to go fast and have fun.

We tried out the auto-pilot mode – the car drove all by itself. Parking with no assistance was effortless.

Little features like the dashboard’s real-time speed limit sign display were captivating. Design inside and out reminded me of the perfection of many Apple products – like door handles that disappear after you’re in the car.

Back to that acceleration – the salesman claimed that only two cars are faster – the Bugatti Veyron ($1,500,000) and the Porsche 918 ($850,000). For a mere $145,000, the Tesla P90D is a steal. We drove the whole way using the Ludicrous Mode. The first time Mark mashed the pedal to the floor, my sunglasses flew off my head into the back of the car.

Tesla run on pure electric power – at least as pure as the source of that electricity (which isn’t very clean when coming from a coal-fired power plant). Electric motors have much smoother power delivery than any gas or diesel engine can provide. From 0-60, it was one smooth rush.

I’ve never tried cocaine, but this is the automotive equivalent. The acceleration was completely addictive.

Yee-hah!!

Photo by Zach.

January 15, 2016January 15, 2016

Spectrums

Spectrum 1:

Pleasure seeking: Some people put pleasure so high on their priority list that they are willing to die for it (heroin addicts and canyon-jumping motorcyclists).

Pain avoidance: Some people are so averse to the idea of pain that they refuse to leave the safety of their bedrooms.

Spectrum 2:

Ideology: Some people believe in their cause so much that they are willing to die for it (Muslim terrorists).

Lack of beliefs: Some people are so open to worldview that they don’t believe anything.

Spectrum 3:

Chaos: Some people are willing to have thirteen children and let the crumbs fall where they may.

Neatness: Some people wipe the table under their guest’s plate before they have gotten up.

Spectrum 4:

Germs: Some people never wash their hands.

Sanitation: Some people wear gloves in public.

I think everyone has tendencies to fall on one side of the center in each of these spectrums. (Note that I am using extreme examples. Humanity is like a bell curve – most people fall into the middle.) We all move around on spectrums during the course of our lives – or in the course of our days.

A beauty that lies at the extremes is that some of those people push the envelope of human experience – and that can benefit everyone.

Psychologists sometimes dump various spectrums under blanket names such as “autism” or “OCD.” But the human experience is enriched by people living off the center of spectrums.

Footnote: I know that some say the plural of “spectrum” is “spectra.” But “spectrums” is also acceptable English, these days.