Superior State University (ironically named) has an annual list of banished words. This year’s list includes: conversation (as in, “join the conversation”), problematic, stakeholder, price point, secret sauce, giving me life, and physicality.
Part of my job involves putting words together to communicate the value that the company I work with offers. There’s a fine balance between being interesting and being too interesting.
Overused catchphrases can induce rolled eyes, soft sighs of pain or simply a click-away from the web page.
This year, let’s strive to write with words that communicate well, without harm to our readers.
Special thanks to the Wall Street Journal for pointing me to the Superior State University list.

Our cat, Floof, sleeps
My molar was still aching, even though the dentist with a thick accent completed the filling a week ago. So it was time for ibuprofen.
Hipster coffee shop. Fun visit with family.
We all need variety. It keeps our brains firing properly.
In England, there are fewer stop signs per intersection than in the USA. I wish America would follow the UK in this area.
Just looking at this photo* caused me pain.