My molar was still aching, even though the dentist with a thick accent completed the filling a week ago. So it was time for ibuprofen.
After the drug was consumed, I returned to our medicine cabinet to place the bottle on its shelf. Being of orderly mind, I attempted to turn the bottle where others could quickly determine its contents.
Not an easy task. In the dark, the front of the bottle looked like the back.
A simple design choice could have solved this problem. If the designer had made “Ibuprofen” in large type with strong contrast, users could speedily identify the contents in low light or daylight.
That points to the idea, dear readers, that whatever communications piece we are creating, whether a simple email or a lengthy novel, we need to focus on our main point.