Starbucks VIA review


Starbucks has a new instant coffee called “Via“. (I mentioned that back on February 19.) So it took a while for the free samples to come. It took a while longer for me to try them. The perfect opportunity came when I spent a weekend with two buddies who aren’t coffee addicts like me.

Verdict? Amazing. It certainly has to be the best instant in the world. It comes in two flavors: Colombia and Italian Roast. I like Colombia best. (I prefer strong flavors, so I was surprised at my verdict.) It has none of that gritty instant-coffee-taste. There’s not quite the depth of flavor a fresh-brewed cup has, but considering that Starbucks squeezed that much taste in a tiny packet, I am fully impressed.

Each little single-serving packet costs about 83c. That’s a little bit much for my budget, so this will not be a regular part of my coffee-drinking experience.

In the package, there was a coupon for free shipping with any order from I thought that was pretty minor bonus, but then I stopped to consider that the samples were free… I was just being ungrateful.

If you can afford it and need that convenience during travel, get some! My only tip is to pour boiling water after you have put the powder in the cup. That will allow your coffee to all be used and will not allow steam to cake it at the lip of the package.

Disclaimer: via the Starbucks Twitter feed, “Starbucks VIA is available in Seattle, Chicago, London, and online (US only).” So your supermarket may not carry it yet!


3 Replies to “Starbucks VIA review”

  1. I got to try this at the weekend. I only had a small cup, but I was impressed too. It was only a trial, so still not available generally. The guy selling it said it was due to be out later in the year. The price here was comparable with your price.

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