I was definitely not the first customer to enter the new Centennial Trader Joe’s on opening day. I also wasn’t the first one to leave without buying anything, because of my impatience with the long checkout line.
I was the first person to be Foursquare Mayor – a very small – and ephemeral – thrill.
For many people in Denver, the arrival of three Trader Joe’s store on the same day was exciting news. Great food at even greater prices is worth celebrating. (And I did go back the next morning to endure the long wait. My reward was some inexpensive Sriracha, among other things.)
My question is: What makes us want to be the first to experience something that is all the rage?