Burt’s Bees was sold to Clorox. Small distilleries may be selling you whiskey that was mostly made in a giant factory.
You already know that all is not as it seems. But we are susceptible to good marketing.
The Denver Post reported on September 28th that many craft distilleries are using whiskey that is made in giant factories. It may be a little disappointing to someone who spends $65 for a bottle of “hand-crafted spirits” to find out that they have bought something made in a massive factory.
People with chapped lips wanting something better than Chapstick have turned to Burt’s Bees for a long time. They have (and do) buy that brand because of its more natural ingredients and the company’s environmental responsibility. But did you know that Burt’s Bees was bought by Clorox in 2007? That’s probably not surprising to you. But we still like the idea that our purchase will be healthier and more responsible than something we buy from a big corporate global manufacturer. We also like the idea that our product is made in a small facility by local humans, rather than on some anonymous assembly line.
The only way to truly buy local and artisan may be to visit the factory to see how they make what you want to buy. And be prepared to pay double (or more) than what the national brand might cost.
Being healthy and responsible is not cheap.
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