Design for humans.

Product designers forget their end users.

This tube of creme had a security seal that would only come off using a pair of vice grips. The manufacturer never tested that seal with human hands.

Poor design surrounds us.

Bathroom hand dryers… the popular Xlerator makes so much noise that hearing damage may result. Dyson’s Airblade dB pushes your hands toward the sides – thus negating some of the hygienic effects of touchless air drying.

And the list goes on.

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