Different signs

Gold bicycleBicy­cles are all over Oxford, Eng­land. (Good thing, since there are few places to park a car!) Signs are on every sur­face that isn’t mov­ing. (And some that are.)

Some­one thought of com­bin­ing the two — they put signs for the­atre pro­duc­tions on old bikes that are painted totally gold.

What ways can you com­bine unlikely objects to get your mes­sage across?

Unexpected creativity

creative-bagThis lovely shop­ping bag was crafted by a friend of ours in rural Kenya. She gave it to us as a gift.

You will note that the strap is made from a neck­tie. The brightly-colored stripes are from plas­tic shop­ping bags that were tightly wrapped around nat­ural sisal fiber, found close to her home. And it’s totally hand-woven.

Her hus­band is very cre­ative too!

Take­away: How can you use an arti­cle in a dif­fer­ent way than its orig­i­nal pur­pose — and come up with some­thing new?

Spe­cial thanks to the beau­ti­ful model, Heather. More posts on cre­ativ­ity.

Some really GOOD copywriting

car-copyCar mag­a­zine has a sec­tion at the back that lists all the new cars sold in the UK. That could be a bor­ing list of facts and tables.

No.

They injected it full of life and fun. Each car is cat­e­go­rized as being either “Good”, “Bad” or “Ugly”. Read the fine print here. Each brand (or UK-speak, “mar­que”) is described as if it were a rock band. And the descrip­tions of each car can be hilar­i­ous. (These are two ran­dom cars in a row.)

They make it very easy to pick a good car. If you trust their judgement.

Take­away: How can you inject life and fun into what might oth­er­wise be a bor­ing aspect of your job of life?

By the way, an inter­pre­ta­tion for those of you in Amer­ica... A “Zanussi Twin-Spin” is a wash­ing machine.

Trabant

trabantKot­tke, the author of another of my favorite web­sites, did a story on how a com­pany is updat­ing the Trabant.

The Tra­bant, you see, is one of the worst cars ever made. (Thank you, for­merly com­mu­nist East­ern Europe.) It was a hor­ri­ble pol­luter, ter­ri­bly unre­li­able, ugly — and I have now run out of bad superla­tives. This com­pany is mak­ing it into a fun car that would be desir­able to almost any­one that likes new lit­tle cars. (Me. In fact, I’d like one for Christmas.)

Humans some­times amaze me in a good way.

Be creative everyday

call-wendyHeather was out. (We share our home office, at the moment.) She got a call. I grabbed a leaf from my waste bas­ket to write the note on.

Take­away: How can you can do a com­mon task in an uncom­mon way today?

Random can be good

random-words-2So, com­put­ers some­where gen­er­ate words in attempts of ensur­ing humans are the ones enter­ing info onto web­sites. Some­times the ran­dom words are fun.

I applaud those engineers/designers — and not the ones whose ran­dom word gen­er­a­tors cre­ate words so hard to read that it takes three clicks of the “try dif­fer­ent words” but­ton before one finally appears that you might be able to recognize.

Where possible, add creativity

creative-tire

I had to stop when I passed this bicy­cle. What a cool tire!

The man­u­fac­turer could have stuck with a stan­dard (bor­ing) tread pat­tern but instead opted for this fun flower pat­tern, reflect­ing the pat­tern used on the fenders.

Take­away: what are some ways you can add fun to what you create?

Hot Wiring Your Creative Process

ed-little-notes

Hot Wiring Your Cre­ative Process is a book by Curt Cloniger. I skimmed it recently. (I read parts. Non-fiction is hard to read all the way through these days, unless the con­tent is excep­tional.)

One of the use­ful parts sug­gests mak­ing lit­tle cards with con­cepts on them to stim­u­late your think­ing. The ideas can be actions or thoughts. The idea is to pull out a few when you are fac­ing a cre­ative block.

My friend Ed made some lit­tle notes — with­out even read­ing the book. (I’m guess­ing on that point.) Some of his ideas: “Sort out 3 things to go to a char­ity shop” and “Scan in a pattern”.

I hope to make some lit­tle notes for myself, along those lines. Maybe I’ll make them dig­i­tally rather than on paper. I have too much paper in my life right now.

By the way, that book is a bit expen­sive. I’d rec­om­mend check­ing it out from your library, rather than buy­ing it. Help your tax money go to good use!