I love spotting the shiny bits — the things that pass most people by — the details.
(And that’s why I love hanging out with, living with and working with those who see the big picture. Contrast is healthy for our souls.)
In Fort Collins a few weeks ago, I spotted the back of this Honda. You’ll note it says “Fit” on the left and “Jazz” on the right.
In America, the smallest Honda is the Fit. It’s called the Jazz in the rest of the world. The owner of this car appreciated that fact enough to find a badge from both places.
I love it!!
(And I love Fits. We have one.)
New windows for an old building… sometimes that doesn’t work.
Seeing this gap reminded me of reading a great phrase someone really smart once said: “no one puts new wine into old wineskins.”
And that made me think of the gaps that are all over Colorado’s roads. The extreme heat and cold we experience — and the water that seeps underneath our road beds — cause all manner of cracks and holes to appear — and gradually become larger and larger.
Road repair budgets are not what they used to be, so car repair bills related to tires and wheels are becoming commonplace.
Why can’t a smart engineer-type invent an inexpensive elastic road surface that will expand and contract with the changes in weather and precipitation? This surface would need to provide a uniform surface — as in, very smooth.
Know anyone up for the challenge?
In 2004, I bought this Adobe suite of software. At the time, it was the full complement of software that the world’s best graphic designers would use to create their artwork.
(The current cloud-based version still fills that role.)
I paid something like $700 — and at the time, the regular full price was north of $1,000.
Today? That software is useless. It’s not worth a penny.
The computers it would run on have long since been retired.
And even though the core functionality of that suite of software hasn’t changed, no one would buy that old version.
At least we still hold value when we get older. Our core functionality isn’t that much different, though there are newer faster versions.
“Love covers a multitude of sins…”*
When you love a company, you’ll forgive their little mistakes.
I love IKEA:
- I love their relatively inexpensive stuff.
- I love how they suggest doing more things with less space.
- I love the photo of the old Fiat 500 with a living room being transported on its roof.
- I love the fresh, healthy and sometimes tasty food options in their cafeterias.
- I love the style of much of what they sell.
- I love the exotic-ness of the weird Swedish names for their stuff.
Because of my love for IKEA, I’m willing to put up with the things I don’t like:
- I hate how they spell their name in all caps.
- Some of their stuff is poor quality.
- Since their goods are so inexpensive, workers in other parts of the world are not making enough in their factories.
- The maze can be annoying, even though I know the shortcuts.
A very illusive goal for any company is to make it onto someone’s loved companies list. And it’s easy to get off that list. (Hello Chipotle and VW.)
Homework for my marketing friends out there: brainstorm with your team ways your company can get on your customers’ loved companies list.
* 1 Peter 4:8b.