Apple Watch and intended sales

Back of iPhone showing apple logoI wonder how many people will walk into an Apple Store after April 24th and then find out that they need an iPhone for their desired new timepiece to function.

Yes, Apple will be selling a fair number of iPhones to Android people who must have the latest toy.

This is very clever on their part. Apple’s share of the smartphone market has been slipping a little over the last few years. This strategy will maybe change that trend.

It’s the only product I know that has the same internal mechanism but varies in price from $349 to $17,000 – depending on the shell. (My UK friends who are so inclined will pay between £299 and £13,500.) What a price to pay for appearances!

I have to admit that if it weren’t for a number of un-planned-for recent necessary expenditures, I would be very tempted to buy the base model, even though I don’t wear watches. (If I could afford it, I would start wearing an Apple Watch.)