I saw this on an otherwise respectable website.
Maybe I’m too modest in my approach to communication, but I would never say something like that about a service or idea I offered. For one thing, it is simplistic. For another, it is not modest in any way – the claim is that the person who clicks there will get guaranteed results. If the vendor actually did guarantee the results, that claim might be believable.
We are all too smart today to believe claims like that. When such claims are made, most intended clients will shut down the message and not go any further.
Takeaway: Promise what you can truly deliver. Otherwise, give a visible footnote or two explaining that most people find your claim to be true.

One of the things I love about driving to Texas from Colorado is passing through the wide open spaces. Our normal route crosses the northeastern corner of New Mexico, where there is much beauty to be seen, if you are willing to stop for it.
Having access to a digital camera is so freeing. I no longer have to buy things. I can just take a picture, and all it consumes is a few megabytes. Virtually no money is involved. No cubic feet, inches or centimeters need to be occupied in our cabinets. No children need to take trips to the Goodwill (charity shop) after I’m gone. No decisions in the morning of which mug to use.
One of the most memorable moments of design school was when the lead professor (
Have you ever looked closely at a mail truck? (If you’re in the UK, substitute a milk float.)
My friend Dave is shown with his last-born son Liam. What a blessing he has been to their family. And this picture shows how a newborn baby can be truly cute!
One of the things I will miss about winter is cold water. In Denver during the winter, water comes out of our taps at just above freezing. I love that for drinking – but not for our water heating bill.
I love the word “
…Why people throw things out the window of their car. That is a mentality I just cannot get a grasp of.