They are selling a lifestyle

lifestyle-ipadOne evening, I watched all of Apple’s iPad videos. But then, I’m a fanboy, so it was fun.

I noticed a few things – none of the models were older than about 32. I remember seeing a kid in only one. The rooms that each video was shot in were perfect. The models represented a little politically-correct ethnic diversity. (I think the mix was fairly close to what their real life buyers might be – maybe the videos were a little heavy on the African-American side.)

None of this was surprising to me.

Apple is selling a lifestyle. “If you buy an iPad, you will look like this.”

Don’t buy that. (But if you can afford it and can actually use one, do buy an iPad. Or at least buy and use a coffee press.)

And finally, since today is earth day, I would ask you to consider not buying that next “thing” on your list, whether it’s an iPad or a coffee press. Instead, use the thing you already have and make it work. That choice will be very green, if you care about such matters.


4 Replies to “They are selling a lifestyle”

  1. I have a coffee press, now that I think of it. Got it at the White Elephant gift exchange last December. It’s handy when I just want enough coffee for myself.

    What I miss is perked coffee. Drip-made has never tasted quite right to me. I had some perked coffee in Chile that tasted exactly like what I grew up with. I have a little stove-top pot that will perk two cups. It’s dangerous, though, because it doesn’t turn itself off…

  2. Hey Paul,

    I bought a used bbq grill for my birthday today. Stayed in budget, saved the planet, now I’m gonna cook some steaks for my sweetie!


    ps: I love coffee press coffee, but with 3-4 coffee drinkers in the house now, our large one can’t hardly keep up with the flow.

    1. Happy (late) birthday, Shane! Love the used BBQ’er idea.

      Have you tried Tim’s percolator coffee idea? That might be the way to keep up with the demand & still have decent-tasting coffee. (I haven’t experimented with that – but it might be worth a try – especially if you can get one used!)

Comments are closed.